About Reggie’s Roast Coffee
Reggie’s Roast is both Farmer and Roaster – we own and operate two farms in the Blue Mountain Coffee growing region of Jamaica where the coffee is processed under strict guidelines in compliance with the Jamaica Coffee Industry Board’s standards, then exported to our roasting facility in Linden, New Jersey where it is freshly roasted for your palate’s pleasure…we don’t roast until you say so!
H. “Reggie” ChungLoy is a Jamaican-born general and vascular surgeon in private practice in Central New Jersey who received his medical degree from Howard University in Washington, DC, and completed surgical training at Mount Sinai Hospital in New York City.
Having spent his early years in the shadows of the Blue Mountains whilst growing up in the parishes of Portland and St. Andrew, Reggie, like most Jamaicans grew accustomed to the unusually sweet and mild Java from the overlying hills. While residing in Manhattan, this delicious Java could be found only in the most exotic coffee establishments in NYC, usually sporadically, and often of questionable authenticity, freshness and quality. In a stroke of good fortune, Reggie acquired an old coffee farm in the Blue Mountains in the 1990’s, with mature coffee trees essentially growing wild. Thus was born the Gentleman Farmer and the creation of MIRE Enterprises. MIRE Enterprises has since acquired and developed a second coffee farm in the Blue Mountains.
Unfortunately, finding authentic high quality Jamaica Blue Mountain coffee in NYC and North America continued to be difficult. Traditionally, Jamaica Blue Mountain coffee is primarily exported to the Japanese market, with small quantities infiltrating into the North American and European continent. In early 2000, Reggie partnered with other farmers in the Blue Mountain Region in a collaborative effort to market Jamaica Blue Mountain Coffee in North America and Europe. This led to the creation of the REGGIE’S ROAST JAMAICA BLUE MOUNTAIN COFFEE Brand. Since Reggie is a farmer and due to his relationship with the other farmers, he is uniquely positioned to secure the crème de la crème of the Blue Mountain.
As a native of Jamaica, Dr. ChungLoy is keenly aware of his social responsibilities when dealing with small farmers in the rural areas of Jamaica. MIRE Enterprises has created Reggie’s Roast OPERATION GIVEBACK, whose mission is to provide health care and educational opportunities to the farmers and their families.
Jamaica Blue Mountain coffee is arguably the best coffee in the world. It is also amongst the rarest and most expensive of the World Renowned varietals. The coffee must be grown in specific elevations and regions of Jamaica’s Blue Mountains and then must pass the strict guidelines of
the Coffee Industry Board of Jamaica before it can legitimately be considered and sold as Jamaican Blue Mountain Coffee. The coffee from our farms carries a certificate of authenticity issued by the Coffee Industry Board of Jamaica, a privilege we have maintained for several years. Our Certified green coffee is exported in barrels from our farms to our roasting house in Linden, New Jersey where we freshly roast and ship your coffee. Our goal is to give you the experience of a cup as if it were a morning on the Island!
Reggie’s Roast features our GOLD – 100% Jamaica Blue Mountain coffee, and 100% Jamaica Blue Mountain PEABERRY coffee. We have proudly created five Jamaica Blue Mountain Coffee blends; RASTA BLEND, IRIE BLEND, PANAMA BLUE, BLUE PAPUA and the NEGRIL BLEND – our own Caribbean Sunrise!
Additionally, our alliances with premium coffee growers throughout the world has also afforded us the opportunity to bring to you some of the finest arabicas grown in the equatorial producing regions. Our Reggie’s Roast PREMIUM COFFEE line offers some of the most exquisite coffees available, including Organic and Fair Trade products from a diverse range of cooperatives throughout Central and South America.